Nicho Savant-It's N-Evitable

To say that Nicho Savant is a veteran in the hip hop game is an understatement. This Bay Area native has been rocking the mic since before he was old enough to have a driver's license. With his influences ranging from NWA, Too Short, E40 and King Tee, he spent years perfecting his lyrical flow and fine-tuned his ability to craft a metaphorical masterpiece. With his never ending funky phrases and infectious hooks, Nicho Savant's music snatches you up and commands you to pay attention. From the bass-ladened "Heavy in the Trunk" to the laid back hotness of the "makes you want to hop in your car and ride" vibe of "Whip Game," if you haven't already heard of Nicho Savant, you need to remember his name, because in a hot minute, you're going to see him everywhere.

Nicho Savant and Simply Pimpin are blazing trails and forging new paths on the West Coast music map. He, along with the other members of Simply Pimpin’, is committed to making music that any and everyone can relate to. They don’t just make music for their “hood,” they make music for the world. The rest is just history in the making. Are you ready? They are…